Hood River is Mother Natures Favorite.
My Role
User Research
Wireframes
User Experience
User Interface
Art Direction
Timeline
6 Months
Tools Used
Figma
Usersnap
WordPress
The Challenge.
The biggest challenge with a tourism site is making all the business owners happy and placed on a level playing field. With the new Visit Hood River site, Hood River came first. We wanted to showcase the beauty of Hood River with our new campaign Mother Nature’s Favorite. We created branding, print ads and a full length video. The new website was to highlight that and all Hood River has to offer in an easy to navigate experience.
Rethinking the Information.
The current Visit Hood River website was filled to the brim with navigation links. It was so overwhelming to pick a path and hard to stick to it when you were on it. With the new website we took a deep dive in reorganizing the content and how we wanted out users to explore the website. We landed on three main navigation links - Explore, Stay and Plan. It’s a clear 1, 2, 3 step for anyone planning a trip to Hood River. And easy to jump ahead to wherever you might be in your journey.
